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with Shirley Taylor
Leading authority in modern business writing, e-mail and communication
skills
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23 January 2009 |
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9:00
am - 5:00 pm |
| Fee: |
S$445* (subject to 7% GST) |
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(including refreshment breaks, buffet lunch and
comprehensive workbook) |
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*All participants will receive Shirley’s book
‘Guide to Effective E-mail’ worth S$20.95 |
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Venue: |
Holiday Inn Parkview |
| Enquiries: |
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Payment must be made before the commencement of
the workshop. No cancellation is allowed 7 days prior to workshop. |
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One of the biggest
challenges in business has always been to communicate effectively. This
has become even more crucial in today's e-world. E-mail is undoubtedly
the most exciting development in business communication in recent
years, and it is an essential and fundamental part of the way
businesses work.
When e-mail is
used effectively, it can be very powerful indeed. However, the
familiarity and convenience of e-mail is resulting in sloppy, careless
habits that could ruin your business and your reputation just as surely
as any e-mail virus. Poor writing skills could prove costly and
annoying, and they can quickly damage a person's, and a company's,
reputation.
The Internet has
made it possible for us to communicate with people from all over the
world. Very often, the only way those people can form an opinion of us
is by looking at the way we write! So if we are what we write, come
along to this powerful one-day workshop and learn how to write well!
A comprehensive
workshop to help you make the most of e-mail!
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This program aims at
helping participants to: |
- Appreciate the highs
and lows of e-mail.
- Understand the main
problems in composing e-mails.
- Identify
old-fashioned phrases and overused jargon commonly used in e-mails.
- Use modern business
language when composing e-mails.
- Apply the main rules
of good writing to e-mail messages.
- Structure e-mail
messages logically using Shirley's 4 Point Plan.
- Compose effective
e-mails that will get results.
- Improve the tone in
e-mail messages.
- Improve corporate
image through effective e-mails.
- Analyse
business e-mails to improve style/tone/wording/structure.
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Don't let
e-mail be your weakest link!
- Common problems in
composing e-mails today
- E-mail vs other
communication methods
- The good, the bad and
the ugly of e-mail
- Make e-mail work for
you, not against you
- Top 10 complaints
with e-mail in practice
Steps to
success in e-mailing
- 5 simple steps to
planning effective e-mails
- The importance of
SMART subject lines
- Perfectly
professional prose
- Practice your
positivity
- Eliminate irritation
by using appropriate tone
- Project a
professional image on e-mail
- Electronic style -
looking good online
21st
Century e-writing rules
- Business writing
yesterday and today
- Main rules of good
business writing
- Compose CLEAR e-mail
messages
- Respond efficiently
and effectively by e-mail
- Improve relationships
through effective e-mail
- Analyse and improve
real e-mail messages
E-mail
culture
- Top 10 tips for
effective e-mail messages
- Online netiquette
- E-mail do's and
don'ts
- Sample e-mail
messages
- Questions to ask
yourself before you click 'send'
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Shirley
Taylor has established herself as a leading authority
in modern business writing and communication skills. She is author of 6
successful books on communication skills, including the international
best-seller 'Model Business Letters, E-mails and Other Business
Documents 6th edition', which has sold almost half a million copies
worldwide. With over 20 years experience in teaching and training,
Shirley puts a lot of passion and energy into her workshops to make
sure they are entertaining, practical and informative, as well as a lot
of fun.
“I enjoyed all the tips
on effective email writing. This was a wonderful workshop. I should
have attended earlier.”
Anbalagi Ramasamy
Ministry of Information, Communications and the Arts
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Presentations,
Q&A, quizzes, games, individual exercises and group work.
Participants will find the workshop humorous, informative, interesting
and practical. They will be encouraged to participate and share
examples from their own experience. All participants will receive a
comprehensive workbook packed with tips and advice.
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Department heads,
managers, executives, secretaries, administrators, clerical officers,
and anyone who uses e-mail in business.
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