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How to craft and communicate your personal brand at work
with Brenda Bence
International marketing and branding expert, trainer, and coach |
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| Date: |
5 November 2008 |
| Time: |
9:00 am - 5:00 pm |
| Fee: |
S$525 (subject to 7% GST) |
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(including refreshment breaks, buffet lunch and comprehensive workbook) |
| Venue: |
Concorde Hotel Singapore(formerly known as Le Meridien Singapore)
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Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop. |
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Think about it: we all have favourite brands that we rely on again and again for their quality, dependability, and performance, right? What would it mean for your career, your job satisfaction - and your income potential - if your boss, colleagues, and customers felt the same about YOU™? Join engaging trainer, marketer, coach and author Brenda Bence as she leads you step-by-step through her eye-opening, career-changing Personal Branding System. Using the same methods that companies have used to build successful corporate brands over the years, Brenda will show you how to define, communicate and avoid damaging your unique and distinctive personal brand at work. Warning: Prepare to have fun!
This is a unique workshop in which you will learn how to master your personal brand so you can earn more, do more, and be more on the job! |
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This program aims at helping participants to: |
- Discover what a personal brand really is... and what it isn't
- Appreciate the importance of personal branding for you ... and YOU™
- Evaluate the health of your existing personal brand
- Identify the 6 elements of your personal brand definition
- Craft your desired Personal Brand Positioning Statement
- Uncover the 5 daily activities that most communicate your personal brand
- Develop a customised Personal Brand Marketing Plan to successfully communicate YOU™
- Identify and avoid the most common Personal Brand Busters™ for administrative professionals
- Learn how taking control of your personal brand can lead to greater career success and increased job satisfaction
- Fully embrace personal branding as a mindset that can help you achieve more in your career... and in your life
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Personal branding: art, science ... or science fiction?
- Understand the definition and foundations of personal branding
- Take a personal branding quiz - how are YOU™ doing?
- Exercise: how personal branding can impact you at work
(your relationships and your career direction)
Define your personal brand
- The 6 elements of personal brand definition
- Pulling it all together - applying the elements to YOU™
- Application: Drawing your personal brand blueprint for success
Communicate YOU™ for Success
- How do you express your personal brand?
- The 5 daily activities that best communicate your personal brand
- It's your turn: developing your Personal Brand Marketing Plan
Avoid damaging your personal brand
- What are Personal Brand Busters™ and how to recognise them
- Quiz yourself on the top 10 Personal Brand Busters™ for Administrative Professionals
- How to avoid Personal Brand Busters™ in the future
Ensure long-term personal brand success
- Evolving your personal brand over time
- The Personal Brand Buddy System
- Personal brand future health checks
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Brenda Bence is an international marketing and branding expert, trainer, professional speaker, consultant, and executive coach. Based in Bangkok, she provides strategic marketing services to clients in Asia, Europe and the USA.
Known for her practicality and good sense of humour, Brenda has trained thousands of managers and addressed hundreds of audiences throughout her 25 year career. With an MBA from Harvard Business School, Brenda has held key branding positions within Fortune 50 multi-national corporations like Procter & Gamble and Bristol-Myers Squibb, where she was responsible for dozens of brands valued at over US$1 billion across 4 continents and almost 50 countries.
Brenda recently published How YOU™ Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More and Be More at Work.
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Brenda’s workshop consists of presentations, Q&A, and practical written and verbal exercises both individually and in pairs/groups. The workshop has been described as fun, eye-opening, enabling, and immediately applicable. You will be encouraged to participate and share examples from your own experience. You will also receive a follow-along workbook filled with helpful guidelines and examples that can be used for further business development.
Testimonial
“This workshop taught us all very practical techniques, tools, and tricks to more effectively market and build our businesses. I would recommend to anyone who wants to proactively manage their own brand to attend one of Brenda's workshops!”
Dennis Meseroll
Director, Tractus Asia
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This workshop has been specially developed for secretaries, personal assistants, executive assistants, office professionals, office managers, and any other administrative, clerical and support staff wishing to take control of their unique personal brand.
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